SVP for Marketing and Customer Service, Reuben Arnold, on Richard Branson’s founding vision, designing better travel experiences and AI in the sky

Our research for PSFK Labs' new Future of Travel 2016 report spotlights Virgin as an influential brand in the industry. From Virgin America’s high-speed Internet connections on flights and partnerships in the sky with Netflix and Spotify to Virgin Hotel’s tablet hotel concierge, the brand has proved itself to successfully challenge the status quo.

PSFK sat down with Virgin Atlantic’s SVP for Marketing and Customer Service, Reuben Arnold, to learn more about fostering an innovative culture that keeps the brand flying high.

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