In Brief

A year-long social experiment to explore kindness in the 21st century

Jessica Walsh and Timothy Goodman wanted more fulfillment from life; they felt like their daily routines and concerns were self-centered. To tackle this creeping feeling of indifference, they created 12 Kinds of Kindness, a 12-step experiment to combat apathy. As a year-long resolution, the pair took a vow to hold each other accountable and document the road to recovery, taking one bold step per month. As media-focused designers with social tendencies, they also designed the experiment so that others can participate, too.

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