Borrow and Lend Designer Clothes for Free on Instagram
Share clothes instead of tossing them in the trash
What if instead of just tossing away something you won’t wear again, you give it to someone else who will? That’s the big idea behind ShareWear, an initiative from Sweden, that uses a fashionista’s favorite platform, Instagram, to pass around clothes.
Top Swedish designers contributed to create the pilot collection featured in the project. A rich urban wardrobe from labels like Filippa K, Hope, House of Dagmar, NIKOLAJ d’ETOILES, Uniforms for the Dedicated, Weekday and Whyred are now up for borrowing by lucky (and very quick) individuals.