What Museums Can Teach Brands Like Target About Selling Experiences
With NRF 2016 taking place this weekend, it's a great time to watch Nathan Adkisson's presentation on designing retail locations to inspire at-home experiences
Spot the biggest trends in store development, e-commerce and payment technologies at NRF Retail’s Big Show 2016 using the PSFK 2016 Future of Retail Report, a directional playbook for brands and retailers to build value, drive sales and boost loyalty. Download the full report here, view our trend summary on Slideshare and check back during the conference for daily content related to Retail’s Big Show.
Retail, traditionally defined, refers to the sale of goods or merchandise for public consumption. However, retail’s scope has expanded far past its definition—with the advent of online and mobile commerce, retailers must create experiences around their product offerings to outperform competitors.