Google: Brief But High-Quality Beauty Ads Are More Enticing to Viewers

Google: Brief But High-Quality Beauty Ads Are More Enticing to Viewers

Why women are more likely to skip blogger-style beauty tutorials

Lauren Kirkwood
  • 29 january 2016

Given a choice between two distinct types of pre-roll beauty ads, women overwhelming prefer to continue watching short, high-quality ads over longer, more amateur ones. That conclusion is one result of a recent study conducted by Google with L’Oreal Paris, which found that 30-second TV-style ads saw significantly higher audience retention than longer beauty tutorials featuring a “relatable” model.

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