You may be able to buy your preferred airplane seat from a fellow traveler

You finally make it through check in, through security and to your gate and you realize: you and your travel companion are seated at opposite ends of the plane. Or you are squished in the middle seat. Or maybe you’re all the way in the back, and you’re definitely going to want to deplane quickly at your destination. Shreyas Parikh knows this conundrum well. He is the founder of SeatSwappr, an application he hopes will enable passengers to ease the inconvenience of flying. He came up with the idea when he and his wife were seated far apart on a flight.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in