This is your mind on Dalí, in a VR world

“We think Dalí imagined a real place, and this painting was his way of expressing it,” says Roger Baran, a creative director at Goodby Silverstein & Partners. He is referring to Salvador Dalí’s 1935 painting called Archeological Reminiscence of Millet’s Angelus. Paying homage to this painting, the agency created an imaginative virtual-reality experience called Dreams of Dalí. It's part of the new The Dalí Museum exhibition named Disney and Dalí: Architects of the Imagination, which will open at the end of January.

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