Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network - Mexico.
He is a psychologist with marketing and advertising studies, with experience designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless, Pernod Ricard among others.
His advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. In 2009 he returned to Columbia and joined Sancho BBDO as Brand Planning Director for global clients. He handled strategy for Pepsi, Gatorade, and all regional Frito Lay brands.
An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.