menu

More in travel

travel

How Brands Can Make Education And Empathy Part Of Their Mission

Companies that foster empathy and education in local communities are finding unique ways to connect with consumers

22 February 2018
travel

PSFK Launches The Travel Debrief!

We are pleased to share our latest report, PSFK's Travel Debrief, exploring how to deliver optimized experiences at every touchpoint

21 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Expert
Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network - Mexico. He is a psychologist with marketing and advertising studies, with experience designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless, Pernod Ricard among others. His advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. In 2009 he returned to Columbia and joined Sancho BBDO as Brand Planning Director for global clients. He handled strategy for Pepsi, Gatorade, and all regional Frito Lay brands. An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017
No search results found.