Creative Studio Dare conceptualizes a future travel experience for PSFK’s Future of Retail Report
PSFK Labs’ new Future of Retail 2016 report is designed to arm brands with the tools necessary to create and execute a forward-thinking shopper experience. The sixth edition of our flagship report explores how brands are redesigning the shopper experience to build value, drive sales and boost loyalty.
To help bring the ideas and actionable take-aways to life, PSFK invited four creative studios to leverage report findings and ideate a modern and engaging shopper experience strategy for a progressive global brand. The following is a concept from digital agency Dare, who set out to reimagine how the hosting platform, Airbnb, could envelop new technologies to enhance the end-to-end vacation experience for their travelers.
The studio developed a digitally smart, community-driven approach that supports Airbnb customers throughout their vacation experience—from researching a trip to automatically booking their cab home.
In seven short years, Airbnb has transformed the way people stay. In 2015, the platform connected nearly 17 million guests with hosts around the world and research suggests Airbnb will soon be taking more room bookings than the biggest international hotel chains. At the heart of this success is Airbnb’s ability to amass a range of unique properties and a networked user community happy to share positive experiences. The process is currently built on information sharing—for booking, communication and reviewing.
Building on personal and social network preferences, online community knowledge and guide partnerships, Dare imagined an automated AirGuide, designed to eliminate obstacles, build partnerships, encourage advocacy and create customer confidence. The AirGuide is designed to help travelers be inspired, make confident decisions, eliminate booking obstacles and encourage future advocacy.
One of the ways that customers are introduced to AirGuide is via pop-up installations in heavy footfall areas, with a selection of AirGuides offering ‘windows’ into possible Airbnb housing around the world.
To reduce booking friction, AirGuide automates searches based on previous Airbnb visits and social network activity to suggest perfect travel destinations to curious users. AirGuide also makes it easy to include traveling companions when planning trips.
Sketching out the new AirBnB shopper journey.
Between booking and starting a vacation, AirGuide populates and presents travelers with a digital guide to their next destination, suggesting an itinerary based on community input from Airbnb users who’ve stayed nearby. Data is pulled from personal networking sites and includes points of interest tailored to the traveler and any possible travel partners interest, available for booking right in the app.
Completing the loop, travelers are encouraged to add their own feedback, enhancing AirGuide for other users. Customers who leave feedback are rewarded with ‘super guest’ status within Airbnb enabling a new level of trust for Airbnb hosts and faster booking responses in the future.
The above is a creative concept and not directly endorsed by AirBnB, for more info contact: firstname.lastname@example.org
Built on a robust study of trends and patterns in the market, the 6th edition of the Future of Retail 2016 report offers a directional playbook for brands and retailers to build value, drive sales and boost loyalty. PSFK Labs defines 10 pillars to build a modern and engaging shopper experience strategy to go beyond changing expectations and to create an enhanced shopper experience. Download the full report here, view our trend summary on Slideshare and check back daily for exclusive content about the latest trends moving retail forward.