Deformable seats and pedestrian airbags promise death-proof commutes

My parents bought me a used ‘98 Volvo station wagon when I was sixteen years old. In the six years since then, my Volvo has rallied for a mighty 250,000 miles—taking me up and down the state of California, enduring the snowy winter roads of Yosemite, through the Salton Sea, winding alongside Big Sur’s inlets of white sand and palm trees.

Recently, the CEO of Volvo Cars North America, Lex Kerssemakers, announced Volvo’s pledge that by 2020, there will be no fatalities or injuries when driving a new Volvo car or SUV. The first Volvo was manufactured in 1927 on the island of Hisingen, Göteborg. Since then, Volvo has developed a clear priority of optimizing safety (think Jean-Claude Van Damme and his epic split).The company’s vow appears to be viable based upon several new technologies that aim to improve crash avoidance.

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