Men’s Fashion Line Helps Tech Guys Avoid Decision Fatigue
Take the stress out of outfit planning with a "one click closet"
Even though the popularity of subscription services, online wardrobe rental and fashion apps continues to increase, few brands would call themselves a “one click closet.” The team behind Ya Joe wants to make the process of finding a great outfit as easy as choosing an occasion. The brand targets a very specific demographic: male employees within the tech sphere.
Co-founders Joe Boldan and Aaron Hicks recognized a need within the male tech community: an approach to clothing that met both style and practical needs. From market research, the team determined that many of these tech workers took an analytical approach to building an outfit or wardrobe. The team adopted this approach using different events as inspiration for completed outfits.