Faraday Future’s Vision Hinges On Its Sculptural Aesthetic
The Head of Design for the vehicle and mobility company informs PSFK on how to mature a product from concept to commodity
Faraday Future lifted the curtain off its electric supercar concept, the FFZERO1, at this year’s CES. The single seater, 1,000 hp supercar/racecar was driven to creation based on a sketch seen on a designer’s desk by FF’s SVP of R&D and Engineering Nick Sampson. Being a concept, the FFZERO1 wasn’t thrown into the spotlight as a model for function as much as it showcased a flashy sculptural vision of the future.
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