The Head of Design for the vehicle and mobility company informs PSFK on how to mature a product from concept to commodity

Faraday Future lifted the curtain off its electric supercar concept, the FFZERO1, at this year’s CES. The single seater, 1,000 hp supercar/racecar was driven to creation based on a sketch seen on a designer’s desk by FF’s SVP of R&D and Engineering Nick Sampson. Being a concept, the FFZERO1 wasn’t thrown into the spotlight as a model for function as much as it showcased a flashy sculptural vision of the future.

Faraday Future’s unveiling hinged heavily on aesthetic. The CES debut itself can be summed up as an anxious audience fixated more so on the car-shaped sheet center stage than the presenters beside it. (“Enough future of mobility buzzwords, show us the car!”) If FF truly is to embody its self-touted status as the ‘iPhone of cars’, it still has to sell us on the product of its promise. So until the FFZERO1 pilots out of its static state (slated to hit the roads by 2020), the non-functioning model provides us with one future forecast: autonomous design.

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