Faraday Future’s Vision Hinges On Its Sculptural Aesthetic

Faraday Future’s Vision Hinges On Its Sculptural Aesthetic

The Head of Design for the vehicle and mobility company informs PSFK on how to mature a product from concept to commodity

Melanie Ehrenkranz
  • 15 january 2016

Faraday Future lifted the curtain off its electric supercar concept, the FFZERO1, at this year’s CES. The single seater, 1,000 hp supercar/racecar was driven to creation based on a sketch seen on a designer’s desk by FF’s SVP of R&D and Engineering Nick Sampson. Being a concept, the FFZERO1 wasn’t thrown into the spotlight as a model for function as much as it showcased a flashy sculptural vision of the future.

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