From Car Label to Mobility Experience, Ford Eyes a Different Horizon

From Car Label to Mobility Experience, Ford Eyes a Different Horizon

The company wants to transform what having a car means through the implementation of a concierge service, dedicated marketplace, and community hubs

Leo Lutero
  • 12 january 2016

Ford is launching FordPass this year, a rounded approach to changing the way people experience cars. From a concierge service to a dedicated marketplace to community hubs, Ford wants to turn its brand from a car label into an experience.

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