Apple hopes to inspire others to use their tools for creative purposes

From art world figures like David Hockney to Internet-famous artists like Kyle Lambert, many a creative mind knows that devices like the iPad and iPhone can lead to stunning works of art. Apple wants to spark that same creativity through a series of free art workshops. Start Something New introduces users to the possibilities of creating visually compelling pieces with Apple devices and programs.

On the official website, a centered piece of text reads “explore new bold work that artists are creating with Apple products.” From there, visitors can click on any piece to learn more about the work, artists and tools.

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