From Literacy Tools to Office Welcome Mats, Brand Essences Begin With the Right Question

From Literacy Tools to Office Welcome Mats, Brand Essences Begin With the Right Question
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SVA alum and Co-Founder of Quill, Thomas Calabrese, on understanding branding through a blend of meaning, reverence and individuation

Bogar Alonso
  • 14 january 2016

Following interviews with trends analyst Maxine Gurevich, strategic designer Gena Cuba and associate strategist Graham McMullin, PSFK’s series highlighting alumni of the School of Visual Arts (SVA) Masters in Branding Program continues with Thomas Calabrese, a designer and strategist with people and science fiction on the mind, and one of the folks behind Quill, a free literacy tool that puts young thinkers in direct command of their futures.

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