A look inside SamplingLab, a store-slash-focus-group that lets customers test out products and pay with their opinions

In the past, we were lucky to walk into a shop and come away with a killer new bag of goods off the sale rack, but now, in Portland, shoppers don’t even have to pull out their wallets to walk away with something cool (and cheap).

SamplingLab is a store that lets customers try out products and pay with their opinions, empowering their (mostly millennial) customers with a new platform for discovery.

In the new Future of Retail 2016 report, PSFK Labs spotlighted SamplingLab as a best-in-class example of a company helping to define the new shopper experience; their unconventional framework as a modern-day focus group provides a unique and equally beneficial experience for the consumer and the brand.

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