Think Before You Pump: CO2 Warning Labels Raise Awareness

Think Before You Pump: CO2 Warning Labels Raise Awareness
Advertising

Label campaign urges drivers to ponder their effect on global warming

Eva Recinos
  • 20 january 2016

Since its creation in 2013, the organization Think Beyond the Pump hopes to drive more awareness about the dangers of carbon dioxide and how everyday actions contribute to global warming. The California-based team uses a simple approach to building awareness by leaving CO2 warning labels on gas pumps for drivers to read while they fill up.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.