An algorithm will help you perfect the creation of memorable photos, whether it's for a logo, selfie or PSFK Conference photo

A team from MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) has created an algorithm to predict the memorability of an image almost as accurately as humans. Try out the MemNet algorithm online to see how well your own photos rank, or test out examples from a library of stock images.

The photographs are heatmapped to show memorability.

The researchers hopes to turn the algorithm into an app that can help create more memorable photos, which can assist in anything from perfecting a brand's logo to a better selfie. “It’s like having an instant focus group that tells you how likely it is that someone will remember a visual message,” described Aditya Khosla, CSAIL graduate student.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in