This often-criticized fast fashion brand goes sustainable in skincare

Fast fashion has been on the receiving end of many of these criticisms, as not only do the practices hurt the environment but also exploit laborers in factories.

However, fashion company H&M is taking steps to make series of products consumers can buy that are made with sustainability in mind called the Conscious Collection, which will soon be adding a beauty component to its lineup.

The collection features several different types of products including face masks, hand soaps, shampoos, deodorant, and more, all made with certified organic ingredients. The products are also free of GMOs, parabens, perfumes, and dyes, meaning that even those with sensitive skin can use the products without fear of break outs and rashes due to harsh chemicals. The packing these products will come in are also designed to be sustainable: they are constructed of recycled paper and plastic that can be reused once used up.

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