In Brief

Brian Krzanich's penchant for drones could position the company as a leader in the high-flying space

There is a lot to say about how technology forces companies to adapt, but sometimes passion is the reason for progress. “I have to say, the 100 Drones project was triggered largely because of our CEO, who really wants to make sure that Intel plays a huge role in drone technology moving forward. You can already see the advances in drones in the last year alone,” shared Penny Baldwin VP, General Manager, Global Brand Management & Reputation at Intel.

Drone 100 is the epic collaboration created by Intel and Ars Electronica Futurelab that used airborne drones, powered by Intel technology to push the boundaries of what’s possible.

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