Intel seeks to reinvent its image in a changing marketplace, rolling out an ambitious campaign that remind us of their place in our lives

On the heels of announcements made at CES 2016 and a Keynote Speech by CEO, Brian Krzanich, Intel unveiled a new campaign that illustrates how the brand makes amazing experiences possible, enabled by Intel’s breakthrough technologies.

The campaign, called Experience Amazing, brings to light how the Intel technology found within various products is facilitating incredible experiences in the world outside of the microchip, experiences that are more tangible for consumers, more immersive for users, more global in scope and ultimately more engaging for everyone involved.

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