A developer feature should give users of rideshare services customized ways to get things done

Uber opened its API, or application programming interface, for the first time about a year and a half ago, and developers have since come up with a variety of ways to incorporate the offerings of other apps into commuters' experience. Now, Uber hopes to give developers even more of an edge—while simultaneously taking greater control of users' rides—with the launch of Uber Trip Experiences, a developer feature that leverages riders' tendency to spend their spare time engaged with technology to give those riders more enjoyment during the 10 or 15 minutes they might spend in an Uber backseat.

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