Destroying stuffy classical concert traditions will involve the use of 3D animation and projection mapping

This spring, New York's Lincoln Center has decided to use technology to see if they get a younger audience interested in classical music. In March, the center’s largest concert ever to be held in the history of the Rose Theater at Lincoln Center will take place, with 300 musicians performing. The performance will be accompanied by full-length films projected on a massive 4k resolution screen and projection towers.

The films, shot on Red and drone cameras, feature imagery from the composers’ personal lives; the stories and themes explored in their symphonies. Six robotic cameras will roam the orchestra and project live images of the musicians on the screen, drawing the audience close to their intensity and athleticism. Video designer Joachim Schamberger, known for his work in La Boheme and Aida, will incorporate digital film, 3D animation, projection mapping and lighting design reminiscent of a rock concert to create an active, multi-sensory experience.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in