If you don't need a gizmo anymore, don't just toss it, rebuild it

Nascent Objects doesn’t really sell products; it sells parts pre-assembled into products that you can easily take apart to build new ones. For example, you can buy a baby monitor that once your baby outgrows, you can reassemble into a digital camera.

This modularity means your tech can potentially never run out of uses, meaning money saved and technology not ending up in the trash. This waste-reducing benefit of modularity is not as discussed as personalization but it could just as important. Nascent Objects reminds us of Google's Project Aura for other devices besides the smartphone.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in