In Brief

Program looks at luring away riders to a car-hailing competitor with no surge pricing and pre-booking

Gett, the car hailing app not unlike Uber, is launching a money back guarantee to New Yorkers for Uber rides that could have been cheaper on Gett. This campaign, clearly labeled “Better Fares Than Uber Or Your Money Back” aims to spotlight the service’s friendlier fares which doesn’t have any of Uber’s surge pricing in the hopes of getting ahead.

To avail of this program, riders only need to send in their Uber receipts with cheaper fares compared to Gett to guarantee@gett.com. Any Uber receipt from February 30, 2015 until yesterday were eligible to join. Once the report is approved, riders will then get free credits equal to the Gett quote rounded up to the nearest $5.

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