New Balance’s Tech Line to Help Athletes Reach Their Performance Potential
With Intel and Google, a runner's watch will headline New Balance's Digital Sport division
It is now the year 2016, and everything is connected. Watches, glasses and even shoes have evolved to the point that they can communicate with our smartphones and laptop computers to keep us more informed about how our body is interacting with the world around us. With that evolution in mind, New Balance announced its new Digital Sport division at the International Consumer Electronics Show in Las Vegas last week.
“New Balance has a 110-year heritage of product development and innovation in the running category, and, our new Digital Sport division represents our newest commitment to invest in athletes and runners around the world in their pursuit of extraordinary physical feats,” said Rob DeMartini, President and CEO of New Balance.