New Balance’s Tech Line to Help Athletes Reach Their Performance Potential

New Balance’s Tech Line to Help Athletes Reach Their Performance Potential
Fashion

With Intel and Google, a runner's watch will headline New Balance's Digital Sport division

Andrew Conrad
  • 13 january 2016

It is now the year 2016, and everything is connected. Watches, glasses and even shoes have evolved to the point that they can communicate with our smartphones and laptop computers to keep us more informed about how our body is interacting with the world around us. With that evolution in mind, New Balance announced its new Digital Sport division at the International Consumer Electronics Show in Las Vegas last week.

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