The Snap+ Frames Polaroid’s Place in the Emotional Connection Business [CES 2016]

The Snap+ Frames Polaroid’s Place in the Emotional Connection Business [CES 2016]

Meet the pop-up camera selfie mirror just unveiled at #CES2016

Kiran Umapathy
  • 6 january 2016

Building on the momentum of the first generation Snap camera, Polaroid unveiled the Polaroid Snap+ instant camera at CES 2016.

The Polaroid Snap+ features a number of upgrades on the original model, the most visible of which is the addition of a 3.5-inch touchscreen LCD, allowing the user to frame shots and navigate the camera’s menu. Other highlights include a new and improved 13 megapixel CMOS sensor for higher-quality images, 1080p full HD video recording capability, and remote connectivity via Bluetooth to the Polaroid print app.

This free iOS and Android app gives users the power to edit and enhance photos with filters, stickers, and other effects before printing directly from devices like smartphones and tablets. All images and video are stored on a micro SD card (upgradable to 128GB).

Fans of selfies may enjoy the self-timer and the addition of a pop-up selfie mirror that ensures the user is framed perfectly in the shot. Those with a penchant for nostalgia may like the three color modes—black and white, color, and vintage sepia—with the option to print with or without the Polaroid Classic Border Logo.


Polaroid sees the Snap+ as a continuation of its strategy to bake in new technologies to their cameras, yet maintain what the brand is adored for.

“Our brand’s renewed focus on product design has allowed us to bring new and exciting products —such as the Polaroid Snap+—to market that evoke an emotional connection with our consumers,” said Scott W. Hardy, President and CEO of Polaroid.

“Above all things, our brand is known for being fun and for the nostalgic, instant photography experience which is our legacy. Now that we’ve reinvigorated that experience with digital technologies, it’s allowing Polaroid to reintroduce the idea of ‘click and print’ photography to a new generation of consumers.”

Like its predecessor, the Polaroid Snap+ has an integrated printer using ZINK® Zero Ink Printing Technology, that uses heat to activate and colorize cyan, yellow and magenta dye crystals embedded in the paper. The result is full color, 2×3” prints with up to 10 images queued at a time, so that photos can simultaneously be taken.

The Polaroid Snap+ was designed in partnership with renowned San Francisco design firm, Ammunition and will be available in Q4 2016 at a yet-to-be-determined price point. The camera is currently on display at CES in the Polaroid booth (#13514) from January 6-9.

Polaroid Snap Camera | CES

Get the most out of this year’s CES with PSFK CES 2016 Guide, featuring the best booths and events, as well as daily schedules and recommendations. Check out our coverage on PSFK and head over to our SlideShare page to download the full guide.

+a pop-up selfie mirror
+Arts & Cultures
+CES 2016
+instant camera
+Polaroid print app
+Polaroid Snap+
+Snap camera

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