New Yorkers Wanted Integrated, Mindful Fitness Campaigns…And They Got Them

New Yorkers Wanted Integrated, Mindful Fitness Campaigns…And They Got Them

NYSC on market research they've pooled on professionals living in the urban jungle, with #IBUILTTHIS

Macala Wright
  • 6 january 2016

After we’ve binged on food along with Netflix during the holidays, come January, we immediately turn our focus to New Year’s resolutions of self-improvement. To capitalize on the desire to improve mind, body and spirit especially after holiday overeating, New York Sports Clubs (NYSC), has launched its latest marketing campaign #IBUILTTHIS. But #IBUILTTHIS isn’t your traditional get fit for the new year, new you campaign. It’s way more than that – it’s built upon the personalized fitness that sweeping major metropolitan cities nationwide.

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