New Yorkers Wanted Integrated, Mindful Fitness Campaigns…And They Got Them
NYSC on market research they've pooled on professionals living in the urban jungle, with #IBUILTTHIS
After we’ve binged on food along with Netflix during the holidays, come January, we immediately turn our focus to New Year’s resolutions of self-improvement. To capitalize on the desire to improve mind, body and spirit especially after holiday overeating, New York Sports Clubs (NYSC), has launched its latest marketing campaign #IBUILTTHIS. But #IBUILTTHIS isn’t your traditional get fit for the new year, new you campaign. It’s way more than that – it’s built upon the personalized fitness that sweeping major metropolitan cities nationwide.
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