Zemoga's Director of Strategy, Chad Rodriguez, on cultivating connections with dedicated consumers
Some loyalty programs of today focus less on the top-tier customers and more on the value of customer retention. And why not? A loyal consumer base who, over time, will more likely tell their friends about your service and or share their positive brand experiences experiences is sometimes more cost-effective than seeking out new ones altogether. At PSFK's Future of Retail 2016 NYC report launch, Chad Rodriguez, Director of Strategy at Zemoga, took the audience through his new approach to offer unique brand loyalty experiences for high-paying customers.