PSFK's newest report looks at how inclusive beauty trends are integrated into product, fashion and marketing strategies

Almost 10 years after Dove’s iconic evolution commercial that showed an everyday woman become a “billboard” model with make-up, lighting and photoshop, countless brands have followed suit to challenge society’s standards of beauty. Lane Bryant created their #ImNoAngel campaign, H&M featured a hijab-wearing model, and American Apparel included a 62-year-old model in their advertising campaign. PSFK Labs’ new report, The 2017 Forecast, looked at how the global support for each of these campaigns highlights the shift in consumer attitude toward greater inclusion of communities that were previously ignored.

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