Shop Like a Jedi Using In-Store Billboards

Shop Like a Jedi Using In-Store Billboards

Shoppers transfer products to a virtual cart as if gifted with telekinesis

Emma Hutchings
  • 13 january 2016

To celebrate the cinema release of Star Wars: The Force Awakens in Romania, hypermarket chain Carrefour set up an interactive billboard inside its stores. To coincide with the film’s opening weekend, the campaign, Star Wars at Carrefour, was launched in over 150 locations across the country.

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