Shop Like a Jedi Using In-Store Billboards
Shoppers transfer products to a virtual cart as if gifted with telekinesis
To celebrate the cinema release of Star Wars: The Force Awakens in Romania, hypermarket chain Carrefour set up an interactive billboard inside its stores. To coincide with the film’s opening weekend, the campaign, Star Wars at Carrefour, was launched in over 150 locations across the country.
The in-store billboards utilized Kinect technology to enable people to use The Force and shop like a Jedi. In the Star Wars universe, the Force gives a Jedi their power and they can draw upon it to perform certain abilities such as mind tricks and telekinesis. Modern tech was used to help fans simulate having a special ability, with the billboards able to track shoppers hand movements as they browsed through various categories of products.