How democratizing access helps retailers like Burberry become trusted partners
The following ideas are excerpted from our Future of Retail 2016 report, designed to arm brands with the tools necessary to create and execute a truly forward-thinking shopper experience.
“Whether a piece of music, a movie or a car—people prefer access over ownership. Rather than show off through physical goods, like previous generations, customers today are expressing their identities through shareable and unique, experiences” Stuffocation author James Wallman, told PSFK.
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