An online-offline hybrid puts tech-savvy shoppers on the cutting edge

The biggest challenge retailers face is consumer adoption of automated and connected technologies—a dilemma we continue to see with wearable tech. So how do companies and makers drive consumer adoption of connected devices? Enter a new retail concept from as b8ta.

b8ta is a new brick-and-mortar store in Palo Alto, California that wants to redefine the way consumers traditionally learn about electronics through the use of discovery. It’s a small store, located around the corner from Apple with open tables and spacious design, full of the latest advancements in technology. The store stocks and showcases the latest gadgets within days of their release; each sitting next to an iPad showing real-time pricing across multiple online sites versus their in-store cost.

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