AI, smart sensors and augmented reality create new environments for athletes

With CES as a set of starting blocks, the sports tech industry has approached 2016 as a 100-yard dash, sprinting to unveil a continuous stream of products and services designed for the connected athlete. Wearables and virtual reality, closely trailed by AI and sensing fabrics, enable top companies to create connected fitness ecosystems of apps, social networks and merchandise that support wearers.

PSFK Labs has identified the following six trends leading the heat in sports tech innovation:

Artificial Intelligence: AI is evolving into products and services as a coaching platform, growing from its 2015 uses as an assistant or information provider. Under Armour partnered with IBM Watson to create the “Internet of Athletes,” an AI computing system that coaches users through their UA record app.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in.