Digital Eye Lenses Might Need Fashion Autonomy to Succeed

Digital Eye Lenses Might Need Fashion Autonomy to Succeed

Zeiss is reimagining augmented reality with digital glasses

Ido Lechner, Home Editor
  • 28 january 2016

Google Glass’ death is no surprise to those who followed the technology closely. Yet, there’s no doubt that overlaying a screen over our surroundings has infinite potential for both practical utility and entertainment purposes, but such an advancement comes at a price, and a hefty one at that. With only 30 minutes of battery life, limited functionality and an aesthetic sure to ward off any Tinder match, the initial $1,500 USD price tag is too heavy a hit for most pockets. The latter drawback is arguably the worst; by definition early adopters will throw bundles of cash at a half-finished product to say they were the first to get their hands on one.

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