Digital Eye Lenses Might Need Fashion Autonomy to Succeed

Digital Eye Lenses Might Need Fashion Autonomy to Succeed
technology

Zeiss is reimagining augmented reality with digital glasses

Ido Lechner, Home Editor
  • 28 january 2016

Google Glass’ death is no surprise to those who followed the technology closely. Yet, there’s no doubt that overlaying a screen over our surroundings has infinite potential for both practical utility and entertainment purposes, but such an advancement comes at a price, and a hefty one at that. With only 30 minutes of battery life, limited functionality and an aesthetic sure to ward off any Tinder match, the initial $1,500 USD price tag is too heavy a hit for most pockets. The latter drawback is arguably the worst; by definition early adopters will throw bundles of cash at a half-finished product to say they were the first to get their hands on one.

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