In Brief

PSFK Labs outlines key trends for NRF from the Future of Retail 2016 Report

“Not a lot has happened in retail, but the consumer has changed,” Keith Mercier, Worldwide Retail Leader at IBM Watson said during his presentation at the PSFK Future of Retail 2016 NYC event.

Three months later, Mercier’s sentiment continues to resonate in the Big Apple as Retail’s Big Show, the National Retail Federation’s annual conference and expo, returns to NYC’s Javits Center from January 17-20, 2016. The event’s 125 sessions and 300 speakers showcase a spectrum of growing ideas—from contactless payment to artificially intelligent systems to ambient listening environments—to engage a new generation of consumers that hold incredibly high personalization and digital standards from retailers.   

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