A clever design transforms an eye-catching jacket into a projection screen

Designed specifically as a video tablet, the Lenovo Yoga Tag 3 Pro encourages users to project their favorite visuals onto everyday surfaces like a wall in a room. With features like a built-in projector and battery that lasts up to 18 hours, the tablet proves useful for everyone from movie buffs to cooking aficionados.

But the innovative project also introduced a new idea: using the tablet to transform an everyday clothing item. In a clever take on fashion, JVGBD, Pantheone and Lenovo teamed up to create a streetwear jacket that also serves as a screen for projections.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in