1,000 Nike-Orange Bikes Will Make Portland Even Bike-Friendlier
BIKETOWN will be the largest self-secured bike share in North America
The City of Portland recently announced a five-year sponsored bike share partnership with Nike called BIKETOWN. The $10 million deal will include 1,000 Nike-orange bicycles that will hit the streets in July. In a formidable showing of support, Nike’s sponsorship of the program will further inculcate itself into the community it has called home for the past 40 years.
Similar to New York City’s Citibike program, the goal of the bike share initiative in Portland is simple: get active. While the mission to get people moving is similar to Citi, the Portland system will differ in other aspects.