PSFK sits down with Generation Tux's EVP of Marketing, Matt Schow, on key personalization trends

From custom makeup palettes to personalized wardrobe selections and grocery deliveries, millennials have embraced brands that complement their unique personalities and lifestyles. And in return, brands are meeting those new expectations for products and services that adapt to the behaviors of the consumer themselves.

In conjunction with the new Future of Retail 2016 Report, PSFK sat down with experts to learn how brands can personalize their offerings in new ways to build value, drive sales and boost authentic audience engagement.

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