PSFK explores the touch-enabled world making an increased appearance across retail, travel and hospitality

With every advancement in virtual spaces—consumer-level VR headsets, augmented reality that space from space to your living room, catwalks that cross boundaries into computer science—our physical world works to keep up.

A trend we call “Touch Enabled World” reaches almost every growing industry right now: immersive sales floors that engage shoppers, travel and hospitality companies that lets you try before the trip, and technology that brings together the human body and responsive machines for a more holistic experience.

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