Millennial marketing firm on the trends that will shape 2016

The streamers have fallen, the confetti has been cleaned up and everyone put their sequins and sparkles back in their closets. Now that 2016 is officially upon us, marketing professionals across the board are beginning to speculate what is in store for the coming year.

Without question, this will inevitably be the year of the modern consumer. Notice I did not say millennial. We have transitioned into a period where smart brands are not just targeting millennial consumers as defined by their age but rather are focusing more on all consumers that have adopted the Millennial Mindset®.

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