The apps paving way for more discreet mobile messaging

Most people with a social media account fear the lurking consequences of identity theft: the private Gchat that slips into the wrong hands or a Snapchat picture meant for your closest colleague that circles around the office. In the wake of managing multiple online personas, private communication channels have never been more relevant. Today, it’s almost essential that messaging capabilities provide built-in security and privacy for an individual or team to voluntarily sign onto a new platform.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in.