Trend Watch: Passive Philanthropy

Trend Watch: Passive Philanthropy

Doing social good has never been so easy

  • 21 january 2016

What if you could cure cancer in your sleep? What if throwing out food meant feeding more people? What if helping coffee farmers in developing nations was as easy as a retweet? Today, businesses pay big money in order to reach the same audience as some viral tweets, and the same strategy is being applied to the reach and impact of social good campaigns. Nonprofits have also begun to leverage creative opportunities to spread awareness and raise funds to harness socially-aware citizens and rethink how social good is spread and executed. Take, for instance, an app that tracks exercise and donates to the charity of choice based on distance.

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