Lightning, from the highly venerated Final Fantasy series, is recruited to show off items from the SS16 campaign

For Louis Vuitton‘s Series 4 Spring-Summer 2016 campaign, the luxury brand has chosen an unusual model for its fashion items. Lightning, the video game character from the popular Final Fantasy series, has introduced the new collection of women’s fashion and accessories.

Louis Vuitton has called on this fantasy character to “interpret the essence of a heroine” and by exploring the infinite possibilities of the virtual world, they have found a unique model to be the face of this campaign. Lightning is a strong and determined heroine who appears in Final Fantasy XIII, and she has been chosen to represent heroic women all over the globe, being described as the perfect model to express the themes explored by the new collection.

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