VR Shopping: Retail’s New Reality

VR Shopping: Retail’s New Reality
technology

Oculus Rift app will let you to visit a virtual showroom before you buy

Kristina Denstitt
  • 20 january 2016

Analysts believe VR and AR will grow into a combined $4 billion business by 2018, driven by Google Cardboard and Samsung VR Gear. For entertainment, the implications of consumer VR sets are obvious, but could these devices become integrated into our daily lives in more mundane ways? One company wants to probe this question by bringing VR into the realm of retail. Aptly named Retale, the current service is a smartphone app that lets users browse digital versions of the store circulars that come with local newspapers, to help them find deals in stores near their current location.

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