Quarterly subscription boxes paying attention to what female athletes want

Adidas just announced Avenue A, a quarterly subscription box service geared exclusively towards women. This box will contain limited edition items and premium running/training products for women.

Box curators change every season to mix up styles and inspiration. This Spring 2016, world-renowned fitness artist Nicole Winhoffer is taking the wheel.

As a New Yorker, Winhoffer finds inspiration in everything that surrounds her. With her love for dance, she believes that everything in life has vibration and energy, which she uses to develop her own unique style and hopefully, that kind of inspiration will translate in the subscription boxes. Winhoffer continues to share:

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