Might an AI visual search engine revitalize the industry as a whole?

With advancements in Internet accessibility and the explosion of social media, the rise in video production is unheralded. Brands looking to stay on top are expected to churn out content ferociously while still ensuring top-notch quality, which is why many of them turn to stock footage expert Pond5 for ingredients to enrich their assets.

On the seller’s side of things, the company is looking to alleviate the burden and guesswork of pricing a video (the company lets its users set their own rates) and tagging it so it surfaces in searches appropriately. With the goal of making Pond5 the most intuitive platform one can use, the company is proud to announce NextSense, an AI feature that autotags content via image recognition software, analyzing and generating the best tags in any scenario. By revamping the site with the inclusion of this tech, the company will magnetize its sellers’ videos, upping their revenue while simultaneously pairing buyers with the content they’re looking for.

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