Escape from the World With Your Own Private Island or Treehouse
Airbnb sends nature lovers to remote places for dreamy getaways
Beyond the chic and quirky listings on the site, Airbnb hopes to offer something even more unique: a chance to connect with nature.
Their new campaign promotes a special discount on treehouses and private islands. With the catchphrase “Live somewhere you love,” Airbnb provides unique locations for thrill seekers and nature lovers. Two videos in the campaign show scenarios related to Airbnb listings. In one, Bear Grylls jumps into the ocean from a chopper; in the other, viewers watch a scene from Disney's upcoming The Jungle Book that pans to a view of a real-life treehouse.