Alaska Airlines Reframes Its Historical Roots In Major Rebrand

Alaska Airlines Reframes Its Historical Roots In Major Rebrand
Design

Upon expanding into 90 new markets, Alaska Airlines uses design in a new way

Charlie Stephens
  • 18 february 2016

For the first time in 25 years, Alaska Airlines has refreshed its brand identity: updating visuals such as signage, paint jobs, online platforms, uniforms, and milage plan materials. While part of the change was due to technicalities, it was also made to expose the company’s roots and communicate what lies at the heart of the business.

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