Will a smarthome-living Barbie convince audiences that she is a relevant doll for the 21st century?

Mattel has been working tirelessly in recent months unveiling new strategies and tactics for the Barbie brand in hopes to turn the tide on her declining sales. Following the launch of Hello Barbie six months ago, which has had mixed reviews, Mattel unveiled the Hello Barbie Dreamhouse at the 2016 International Toy Fair in New York City.

The new dreamhouse is replete with smart technology. The home is Wi-Fi enabled, connects with an app and has voice-recognition software so kids can talk directly to the home. The home responds to verbal requests, such as operating the elevator, turning on the virtual oven or setting the mood for a party with lights that flash, and a chandelier that spins and stairs that turn into a slide. It also has light control features that go beyond voice control that respond to pressure in the floors that ‘wake up’ the area so it’s ready to be played in.

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