Barbie Gets Tech-Savvy with Wi-Fi Enabled Dreamhouse
Will a smarthome-living Barbie convince audiences that she is a relevant doll for the 21st century?
Mattel has been working tirelessly in recent months unveiling new strategies and tactics for the Barbie brand in hopes to turn the tide on her declining sales. Following the launch of Hello Barbie six months ago, which has had mixed reviews, Mattel unveiled the Hello Barbie Dreamhouse at the 2016 International Toy Fair in New York City.
Now Track More Ideas
- How Retailers Like Amazon Are Using Curation To Recommend Gifts
- How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch