Barbie Gets Tech-Savvy with Wi-Fi Enabled Dreamhouse

Barbie Gets Tech-Savvy with Wi-Fi Enabled Dreamhouse

Will a smarthome-living Barbie convince audiences that she is a relevant doll for the 21st century?

Jennifer Passas
  • 18 february 2016

Mattel has been working tirelessly in recent months unveiling new strategies and tactics for the Barbie brand in hopes to turn the tide on her declining sales. Following the launch of Hello Barbie six months ago, which has had mixed reviews, Mattel unveiled the Hello Barbie Dreamhouse at the 2016 International Toy Fair in New York City.

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