Benetton Uses City Data to Create Racially Diverse Models

Benetton Uses City Data to Create Racially Diverse Models
Advertising

Clothing company's campaign creates portraits of the world's fashion capitals

Charlie Stephens
  • 11 february 2016

The demographic makeup of cities is in constant flux, with immigration and globalization transforming business and social life. Benetton’s new campaign, The Face of the City, represents this trend, blending the cultures and ethnicities of six fashion capitals to create virtual models.

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